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Bridging Code and Capital

Translating engineering decisions into numbers driving leadership decisions
Door
Andreas Creten
Economie & Management
Management algemeen

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Competitive advantage starts when tech and leadership speak the same language

Competitive advantage starts when tech and leadership speak the same language

Translates engineering reality into the financial vocabulary of CFOs, boards, and investors

Written by a fractional CTO and technical due diligence expert who has spent nearly twenty years observing hundreds of technical leaders and investors around the table

A concrete thinking framework

WHY?

  • Growth at all costs is over; engineering leaders who cannot justify their decisions economically lose budget and autonomy
  • Fills the gap between technical books and abstract management books with concrete formulas, metrics, and benchmarks
  • The framework applies wherever software creates value

WHAT?

  • A coherent framework for understanding the "hidden costs" of software: bugs, poor hires, technical debt, building the wrong product, premature optimization, outsourcing, and rewrites
  • Includes relatable situations, progressive formula, research-backed insights, and concrete "talk tracks" for difficult conversations
  • Practical tools to explain in budget discussions why a €50,000 investment in tooling can generate €200,000 in returns

WHO?

  • CTOs, VPs of Engineering, engineering managers, and technical leads
  • CEOs, CFOs, COOs, and investors/VCs
  • Senior software engineers and tech leads
  • EAN (ISBN)
    9789079967407
  • Eerste verschijningsdatum
  • Taal boek
    Nederlands
  • Aantal pagina's
    224
  • Afmetingen (hxbxl)
    210x148x14 mm
  • Uitgever
    Lannoo Campus
  • Bindwijze
    Paperback / softback
  • Druk
    1
Maak kennis met

Andreas Creten

Andreas Creten is CEO and co-founder of madewithlove, a company that supports product organizations with technical leadership. He has nearly two decades of experience as a fractional CTO, advisor, and mentor, with a focus on technical due diligence for investors and interim leadership at scale-ups. He is also a frequently invited speaker at international conferences.