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Business Is the Continuation of War by Other Means

Door
Jean Van Marcke
Economie & Management
Bedrijfskunde & Strategie

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Strategy begins where certainty ends

Strategy begins where certainty ends

A radically original view on strategy through the lens of 3,500 years of military thinking

Connects the wisdom of Sun Tzu, Clausewitz and Porter to today's business realities

Offers entrepreneurs practical strategic clarity in an era of AI, disruption and geopolitical uncertainty

WHY?

  • Moves beyond management trends and short-term business tactics
  • Reframes strategy as the art of navigating conflict, power and uncertainty
  • Written by an experienced entrepreneur combining philosophy, history and business insight

WHAT?

  • Learn how military strategic principles apply to modern business challenges
  • Discover frameworks for sharper decision-making and long-term positioning
  • Gain a deeper understanding of competition, leadership and strategic focus

WHO?

  • Entrepreneurs and business leaders navigating complex markets
  • Executives seeking deeper strategic insight beyond conventional MBA thinking
  • Readers interested in strategy, leadership, history and competitive advantage
  • EAN (ISBN)
    9789059969056
  • Eerste verschijningsdatum
  • Taal boek
    Engels
  • Aantal pagina's
    376
  • Afmetingen (hxbxl)
    240x170x14 mm
  • Uitgever
    Lannoo Campus
  • Bindwijze
    Hardback
  • Druk
    1
Maak kennis met

Jean Van Marcke

Jean Van Marcke is a Belgian entrepreneur and strategy and leadership expert. He helped expand the Van Marcke family business into an internationally renowned multi-brand distribution group. He applies military strategic thinking to business, with a strong focus on innovation and continuity.