Speak up now!
Marketing in times of a climate crisis
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Marketing heroes on the barricades for a sustainable future
To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. At the same time, less than 10% of the corporate messages about sustainability are credible to the public. Speak up now! shows how we can make the shift to a world where business success goes hand in hand with the well-being of the planet.
- EAN (ISBN)9789401486255
- Eerste verschijningsdatum
- Taal boekEngels
- Aantal pagina's208
- Afmetingen (hxbxl)245x175x16 mm
- UitgeverLannoo Campus
- BindwijzePaperback / softback
- Druk1
- Gewicht452 gram
